четверг, 10 марта 2011 г.

Charlie Sheen looking for social media intern, applicants without #TigerBlood need not apply

Fired from his hit show this week,Charlie Sheenis ready to be the boss.

"I'm looking to hire a #winning INTERN with #TigerBlood,"the out-of-control actor wrote on hisTwitterpage Monday,linking to an applicationatInternships.com.

In less than 48 hours, the ad attracted over 74,000 applicants, according to the website.

"Do you have #TigerBlood? Are you all about #Winning? Can you #PlanBetter than anyone else?"the ad reads."If so, we want you on #TeamSheen as our social media #TigerBloodIntern!"

Sheen's partnership withInternships.comis his first paid Twitter sponsorship, according to theAssociated Press, and was set up byLos Angelesfirm Ad.ly, which brokers deals for celebrities to earn money by promoting products in their tweets.

"We are harnessing the power of Hollywood to help ignite our platform,"Robin Richards, chief executive of Internships.com told theWall Street Journal.

Ad.ly did not reveal how much it paid for the endorsement, but admitted it was the priciest tweet in the company's history.

The opportunity to join Sheen's media circus is advertised as an 8-week full-time paid internship this summer.

"This unique internship opportunity will allow a hard-working, self-motivated, creative, resourceful and social media savvy individual to work closely with Charlie Sheen in leveraging his social network,"says the ad."The internship will focus on executing a social media strategy that will build on the success Charlie Sheen has attained in setting theGuinness World Recordfor the fastest time to reach one million followers on Twitter."

Sheen's tweet promoting the ad garnered 95,333 clicks in an hour and reached users in 181 countries, the site claims.

The trainwreck TV star, who was officially canned from his role on"Two and a Half Men"this week after unleashing repeated verbal attacks on his former co-stars and producers, has now amassed nearly 2.5 million Twitter followers.

Having embraced his social media power to connect with fans online through his sporadic posts and unpredictable webcast, Sheen's attempt to hire an intern appears to be more of an internet stunt to attract publicity than a legitimate job offer.

Nevertheless, prospective interns need only submit a 75-word essay by March 11 to be considered. The subject?"Tell Charlie why you're #winning."

And prospective #winners, take note– it might not be as easy as it seems.

"Capturing Sheen's voice won't be easy,"social media consultantGary Clapptold AOL News,"so drink a lot before you tweet."


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